Video SEO & Short-Form Content: 2025 Playbook
Short-form video is the king of content in 2025—think TikTok, YouTube Shorts, and Instagram Reels. If you’re still filming in portrait mode with your thumb over the lens, we need to talk.
Why Video SEO Matters for UK Businesses in 2025
Google loves video, and so do users. Videos boost engagement, keep visitors on your site, and can land you in those shiny video carousels in search results. If your video is just your cat sleeping, at least make it funny.
Real-World Video SEO & Short-Form Content Case Studies & Resources for UK Businesses (2025)
How to Optimise Video & Short-Form Content for UK Businesses (2025)
- Use Catchy Titles & Descriptions
- Make them clear, fun, and keyword-rich. If your title is “Video 001,” try again.
- Add Captions & Transcripts
- Accessibility = bigger audience (and better SEO). If your video is silent, at least add dramatic subtitles.
- Optimise Thumbnails
- Eye-catching images get more clicks. If your thumbnail is just your elbow, crop it out.
- Embed Videos on Key Pages
- Don’t just post on social—add videos to your website, too. If your homepage is jealous, give it a video.
- Advanced Video SEO Strategies
- Use video schema markup for rich results. Schema: because Google likes to be spoon-fed.
- Create playlists and series for deeper engagement. If you have more than one video, make it a binge.
- Track performance in Google Search Console and YouTube Analytics. If nobody’s watching, ask your mum.
Pro Tips
- Use schema markup for videos (Google loves it)
- Track performance in Google Search Console (don’t just hope for the best)
Frequently Asked Questions
Q: How do I optimise videos for Google search?
A: Use clear titles, descriptions, captions, and video schema markup for best results. If your video is called “Untitled,” rename it.
Q: Is short-form video better for SEO than long-form?
A: Both have value. Short-form boosts engagement and reach, while long-form builds authority. If you can do both, you’re winning.
Q: What platforms should I focus on for video SEO in 2025?
A: YouTube, TikTok, and your own website are key for visibility and traffic. If you’re still using Vine, we need to talk.
Summary & Key Takeaways
- Use catchy titles, descriptions, and optimised thumbnails (no elbows)
- Add captions and transcripts for accessibility and SEO (subtitles for the win)
- Embed videos on key pages and use schema markup (Google loves it)
- Track performance and create engaging playlists (binge-worthy content)
Ready to boost your rankings with video? Request a free video SEO audit and get expert tips for your UK business. (We promise not to judge your cat videos.)