Video SEO & Short-Form Content: 2025 Playbook
Short-form video is the king of content in 2025—think TikTok, YouTube Shorts, and Instagram Reels. But how do you make sure
Why Video SEO Matters for UK Businesses in 2025
Google loves video, and so do users. Videos boost engagement, keep visitors on your site, and can land you in those shiny video carousels in search results.
Real-World Video SEO & Short-Form Content Case Studies & Resources for UK Businesses (2025)
How to Optimise Video & Short-Form Content for UK Businesses (2025)
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Use Catchy Titles & Descriptions
- Make them clear, fun, and keyword-rich.
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Add Captions & Transcripts
- Accessibility = bigger audience (and better SEO).
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Optimise Thumbnails
- Eye-catching images get more clicks.
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Embed Videos on Key Pages
- Don’t just post on social—add videos to your website, too.
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Advanced Video SEO Strategies
- Use video schema markup for rich results
- Create playlists and series for deeper engagement
- Track performance in Google Search Console and YouTube Analytics
Pro Tips
- Use schema markup for videos
- Track performance in Google Search Console
Frequently Asked Questions
Q: How do I optimise videos for Google search?
A: Use clear titles, descriptions, captions, and video schema markup for best results.
Q: Is short-form video better for SEO than long-form?
A: Both have value. Short-form boosts engagement and reach, while long-form builds authority.
Q: What platforms should I focus on for video SEO in 2025?
A: YouTube, TikTok, and your own website are key for visibility and traffic.
Summary & Key Takeaways
- Use catchy titles, descriptions, and optimised thumbnails
- Add captions and transcripts for accessibility and SEO
- Embed videos on key pages and use schema markup
- Track performance and create engaging playlists
Ready to boost your rankings with video? Request a free video SEO audit and get expert tips for your UK business.