Zero-Click Searches & Featured Snippets: How to Win in 2025

Ever Googled something and found the answer before you even clicked a link? Welcome to the world of zero-click searches and featured snippets—where the top spot is “position zero.”

Why Zero-Click Searches Matter for UK SEO in 2025

In 2025, more searches are answered right on the results page. If you’re not there, you’re missing out on massive visibility.

Real-World Zero-Click Search & Featured Snippet Case Studies & Resources for UK Businesses (2025)

• SEMrush Featured Snippet Studies
• Ahrefs Featured Snippet Research
• Google Featured Snippet Documentation

How to Win Featured Snippets for UK Businesses in 2025

1. Answer Questions Clearly

   • Use short, direct answers at the top of your content.

2. Use Lists, Tables, and How-Tos

   • Google loves structured info it can pull into snippets.

3. Optimise for “People Also Ask”

   • Anticipate related questions and answer them, too.

4. Keep Content Up to Date

   • Fresh info is more likely to be featured.

5. Advanced Featured Snippet Tactics

   • Use FAQ and How-To schema markup
   • Track your snippet wins in Google Search Console
   • Analyse competitors’ snippets for opportunities

Pro Tips

• Use schema markup for FAQs and how-tos
• Track your snippet wins in Google Search Console

Summary & Key Takeaways

• Answer questions clearly and use structured formats
• Optimise for lists, tables, and how-tos
• Use FAQ and How-To schema markup
• Keep content fresh and track snippet wins

Want to win more featured snippets? Request a free featured snippet audit and get expert recommendations for your UK business.