Threads vs. X (Twitter): Social Media SEO Showdown March 2025

Threads and X (Twitter) are battling for social media dominance in March 2025, and UK brands are caught in the crossfire. It’s the ultimate SEO smackdown: which platform will help your business go viral, build loyal fans, and dominate Google’s search results? Grab your popcorn—let’s break it down!

Real-World Case Studies & Resources

• Hootsuite Social Media Case Studies
• Sprout Social Success Stories
• UK Brand Example: Innocent Drinks on Twitter
• UK Brand Example: BBC on Threads

Threads vs. X: The Showdown

Threads:

• Built for conversations, communities, and deep dives
• Algorithm favours authentic, ongoing engagement (think: real talk, not just memes)
• Great for building loyal audiences and boosting time-on-platform (a hidden SEO win!)
• New features in March 2025: threaded polls, collaborative posts, and in-app SEO analytics

X (Twitter):

• Real-time news, trending topics, and viral moments
• Fast-paced, meme-friendly, and perfect for breaking news
• Still a powerhouse for brand visibility, backlinks, and trending hashtags
• March 2025 update: improved Spaces for live audio, and better integration with Google Discover

SEO & Engagement Strategies for 2025

1. Optimise Your Profiles for Search
   • Use SEO keywords, clear bios, and branded hashtags. Add location and industry keywords for local SEO.
2. Post Consistently & Creatively
   • Both platforms reward regular, relevant content. Mix up formats: carousels, polls, memes, and live sessions.
3. Engage Authentically & Often
   • Reply, retweet, and join conversations—don’t just broadcast. Tag relevant accounts and use trending hashtags.
4. Leverage Multimedia & New Features
   • Videos, polls, images, and live audio boost reach. Try Threads’ collaborative posts and X’s Spaces for extra engagement.
5. Cross-Promote & Link Back
   • Share your best posts across both platforms and link to your website or blog for SEO juice.

Which Platform Wins?

It depends on your goals! Threads is perfect for deep engagement, community-building, and long-form content that Google loves. X (Twitter) is unbeatable for real-time buzz, trending topics, and viral reach. The real SEO winners? Brands that use both to their advantage.

Pro Tips for Social SEO Domination

• Test content on both platforms and track results—what goes viral on X might spark conversations on Threads
• Use analytics to see where your audience is most active (and when)
• Run hashtag campaigns and encourage UGC for extra reach
• Link to your website, blog, and product pages in every profile and post

Frequently Asked Questions

Q: Which platform is better for SEO: Threads or X?
A: Both have strengths. Threads is great for engagement and long-form content, while X excels at real-time reach and trending topics.

Q: How do I track social media SEO results?
A: Use analytics tools to monitor traffic, engagement, and conversions from each platform.

Q: Should I use both platforms for my brand?
A: Yes. Cross-promoting on both maximises reach, engagement, and SEO benefits.

Summary & Key Takeaways

• Optimise profiles and post consistently on both platforms
• Engage authentically, use multimedia, and cross-promote content
• Track analytics and run hashtag campaigns for extra reach
• Use both Threads and X for maximum SEO and engagement

Want to maximise your social media SEO? Request a free social SEO audit and get expert recommendations for your UK brand.