A Modern Markdown Workflow: A Friendly Guide for 2025

Markdown is a flexible format for writing blog posts. Combine it with tools like gray-matter, remark, and rehype for a modern, streamlined publishing pipeline. This guide uses British spelling and best practices throughout.

1. Write in Markdown

• Keep your content simple, readable, and portable.
• Use headings, lists, links, and images to structure your writing.
• Focus on clarity and accessibility for all readers.

2. Add Frontmatter

3. Add Schema Markup for SEO

• Use LocalBusiness schema on your homepage and blog for rich results.
• Add FAQ and Review schema to relevant posts for enhanced visibility.

4. Internal Linking for SEO

• Link between your markdown workflow guide, technical blogs, and service/city pages.
• Use descriptive anchor text with UK-specific keywords.

5. UK & Local SEO Best Practices

• Optimise meta titles and descriptions for UK audiences.
• Reference British spelling and local terminology throughout your content.
• Encourage UK readers to share and review your workflow.

6. Case Study: Manchester Agency Workflow Success

A Manchester agency improved publishing speed and local rankings by implementing a markdown workflow, schema markup, and internal linking. This led to more organic traffic and client leads.

• Use YAML frontmatter for metadata such as title, date, author, tags, and draft status.
• Include SEO fields like description, keywords, and canonical URLs.
• Make your posts easy to organise and discover.

3. Parse and Render

• Leverage gray-matter to extract frontmatter and content.
• Use remark for markdown parsing and plugins (e.g., syntax highlighting, tables).
• Use rehype to transform markdown into rich, accessible HTML.
• Automate rendering for static site generation or server-side rendering.

4. Automate Your Workflow

• Set up scripts to generate sitemaps, optimise images, and validate links.
• Use version control (e.g., Git) to track changes and collaborate.
• Integrate with CI/CD for automated publishing and previews.

5. Best Practices for Modern Blogging

• Write drafts and schedule posts for consistent publishing.
• Optimise for SEO and accessibility from the start.
• Regularly update and improve older posts.
• Encourage feedback and community contributions.

Final Thoughts

A modern markdown workflow empowers you to publish high-quality content efficiently. By combining powerful tools and best practices, you’ll create a blog that’s easy to maintain, discover, and enjoy.

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Need more help? Reach out to the kreativekommit team for personalised markdown workflow advice!