SEO for Multi-Location Businesses: 2025 Guide
Multi-location SEO is essential for franchises, chains, and businesses serving multiple areas. Here’s how to build a scalable, effective strategy for 2025. If you think one page fits all, prepare for disappointment (and page 10).
1. Create Unique Landing Pages for Each Location
- Build a dedicated, optimised page for every branch or service area. If you copy-paste, Google will sulk.
- Include NAP (Name, Address, Phone), opening hours, and local reviews. If your info is wrong, expect confusion.
- Add unique content about each location’s team, services, and community involvement. If you skip this, your rankings will fossilise.
2. Optimise Google Business Profiles (GBP)
- Claim and verify a GBP for every location. If you skip this, you’re invisible.
- Use consistent NAP info across all listings. If you’re inconsistent, Google will ignore you.
- Add photos, posts, and respond to reviews for each branch. If you ignore reviews, your rankings will sulk.
3. Local Link Building
- Get listed in local directories and business associations for each area. If you skip local, you’ll miss out.
- Partner with local charities, events, and news outlets for backlinks. If you never partner, you’ll be lonely.
4. Structured Data & Schema
- Use LocalBusiness schema for each location page. If you skip schema, you’re missing out.
- Add review, FAQ, and event schema where relevant. If you ignore schema, Google will ignore you.
5. Reputation Management
- Monitor and respond to reviews for every location. If you ignore reviews, Google will ignore you.
- Encourage happy customers to leave feedback on Google and industry sites. If you never ask, you’ll never get reviews.
6. Centralised Reporting & Analytics
- Use Google Analytics and Search Console to track performance by location. If you never check, you’ll never know.
- Set up call tracking and conversion goals for each branch. If you skip tracking, expect drama.
July 2025 Action Plan
- Launch or update all location landing pages (no copy-paste)
- Audit and optimise all GBP listings (no empty profiles)
- Build 2 new local links per location (no loneliness)
Frequently Asked Questions
Q: How do I manage SEO for multiple locations?
A: Create unique landing pages, optimise Google Business Profiles, and build local backlinks for each location. If you skip any, expect drama.
Q: What schema should I use for multi-location SEO?
A: Use LocalBusiness, Review, and FAQ schema for each location page.
Q: How do I track performance by location?
A: Use Google Analytics and Search Console with location-specific goals and filters.
Real-World Case Studies & Resources
- Google Business Profile Documentation
- BrightLocal Multi-Location SEO Case Studies
- Moz Multi-Location SEO Guide
Summary & Key Takeaways
- Create unique, optimised landing pages for each location
- Claim and optimise Google Business Profiles for every branch
- Build local backlinks and manage reviews for each area
- Use schema and analytics to track and improve performance
Want to grow your UK franchise or chain? Book a free multi-location SEO strategy call and get a tailored action plan for your business.