SEO for Multi-Location Businesses: 2025 Guide

Multi-location SEO is essential for franchises, chains, and businesses serving multiple areas. Here’s how to build a scalable, effective strategy for 2025.

1. Create Unique Landing Pages for Each Location

• Build a dedicated, optimised page for every branch or service area.
• Include NAP (Name, Address, Phone), opening hours, and local reviews.
• Add unique content about each location’s team, services, and community involvement.

2. Optimise Google Business Profiles (GBP)

• Claim and verify a GBP for every location.
• Use consistent NAP info across all listings.
• Add photos, posts, and respond to reviews for each branch.

3. Local Link Building

• Get listed in local directories and business associations for each area.
• Partner with local charities, events, and news outlets for backlinks.

4. Structured Data & Schema

• Use LocalBusiness schema for each location page.
• Add review, FAQ, and event schema where relevant.

5. Reputation Management

• Monitor and respond to reviews for every location.
• Encourage happy customers to leave feedback on Google and industry sites.

6. Centralised Reporting & Analytics

• Use Google Analytics and Search Console to track performance by location.
• Set up call tracking and conversion goals for each branch.

July 2025 Action Plan

• Launch or update all location landing pages
• Audit and optimise all GBP listings
• Build 2 new local links per location

Frequently Asked Questions

Q: How do I manage SEO for multiple locations?
A: Create unique landing pages, optimise Google Business Profiles, and build local backlinks for each location.

Q: What schema should I use for multi-location SEO?
A: Use LocalBusiness, Review, and FAQ schema for each location page.

Q: How do I track performance by location?
A: Use Google Analytics and Search Console with location-specific goals and filters.

Real-World Case Studies & Resources

• Google Business Profile Documentation
• BrightLocal Multi-Location SEO Case Studies
• Moz Multi-Location SEO Guide

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Summary & Key Takeaways

• Create unique, optimised landing pages for each location
• Claim and optimise Google Business Profiles for every branch
• Build local backlinks and manage reviews for each area
• Use schema and analytics to track and improve performance

Want to grow your UK franchise or chain? Book a free multi-location SEO strategy call and get a tailored action plan for your business.