Google Local Service Ads: The 2025 UK Playbook
If you haven’t heard of Google Local Service Ads (LSAs), you’re missing out on the hottest ticket for UK local businesses in 2025. Think of LSAs as your business’s VIP pass to the top of Google—right where your customers are searching. If you think regular ads are enough, prepare for disappointment (and page 10).
What Are LSAs?
LSAs are pay-per-lead ads that show up above regular search results. You only pay when a real customer contacts you. No more wasted ad spend! If you pay for clicks, you’ll pay for disappointment.
How to Win with LSAs
- Get Google Screened
- Pass Google’s background checks and show off your badge of trust. If you skip this, you’re invisible.
- Optimise Your Profile
- Add photos, business hours, and glowing reviews. The more complete, the better. If you never add photos, your profile will be lonely.
- Respond Fast
- Speedy replies = happy customers (and better rankings in LSAs). If you ignore leads, Google will ignore you.
- Track Your Leads
- Use GA4 to see which ads bring in the best business. If you never track, you’ll never know.
Pro Tips
- Ask every happy customer for a review. If you never ask, you’ll never get reviews.
- Set a realistic budget and monitor results weekly. If you never check, your budget will vanish.
Real-World Case Studies & Resources
Frequently Asked Questions
Q: How do I get started with Local Service Ads?
A: Sign up, pass Google’s screening, and optimise your profile with photos and reviews. If you skip any, expect drama.
Q: How are LSAs different from regular Google Ads?
A: LSAs are pay-per-lead and appear above regular ads. You only pay for real customer contacts. If you pay for clicks, you’ll pay for disappointment.
Q: How do I track LSA performance?
A: Use GA4 and Google’s reporting tools to monitor leads and ROI. If you never check, you’ll never know.
Final Thoughts: Get in the Game
- Get Google Screened and optimise your LSA profile for trust
- Respond quickly to leads and track results in GA4
- Ask for reviews and showcase them in your ads
UK Example: A Manchester plumber doubled inbound calls after getting Google Screened and adding customer reviews to their LSA profile.
Focus on these strategies to maximise your LSA results and local visibility in 2025.
Want a Local Ads Audit for Your UK Business?
Get a free, expert review of your LSA setup and local ad strategy. We’ll check your profile, reviews, and tracking, then send you a tailored action plan for Q4 2025.
Request your free local ads audit and get more leads from Google.