Schema Markup Mistakes to Avoid in 2025

Why Schema Markup Matters for UK SEO

Schema markup helps Google understand your website, improves visibility in search results, and unlocks rich features like reviews, FAQs, and business details. In 2025, correct schema is essential for local businesses aiming to stand out in competitive UK markets.

Common Errors in 2025

• Missing or incorrect LocalBusiness schema (e.g., wrong address or business type)
• Duplicate or conflicting structured data from plugins or manual edits
• Outdated business info (address, phone, opening hours)
• Failing to implement FAQ, review, or Service schema for key pages
• Using US spelling or terminology instead of British English
• Forgetting to test schema after site updates or redesigns

Real-World Examples

• A Lancashire plumber lost rich results after a site redesign introduced duplicate LocalBusiness schema.
• A Leyland florist missed out on review stars by failing to add Review schema to their product pages.
• A Wigan electrician improved local rankings by updating their GBP and schema with accurate, geo-tagged business info.

How to Diagnose and Fix

• Use Google’s Rich Results Test and Schema Markup Validator to check for errors
• Audit your site for missing, broken, or duplicate schema regularly
• Update business info and review schema whenever details change
• Remove duplicate or conflicting markup from plugins or manual code
• Customise schema for each service, city, and landing page

Advanced Best Practices for UK Businesses

• Add LocalBusiness, Service, Review, and FAQ schema to all relevant pages
• Use British spelling and local terminology in schema fields
• Include geo-coordinates and images for local businesses
• Monitor for errors after every site update or redesign
• Keep schema up-to-date with business changes and new services
• Test schema monthly and after major changes

Actionable Checklist

• [ ] Audit your site for schema errors and duplicates
• [ ] Add LocalBusiness, Service, Review, and FAQ schema to key pages
• [ ] Use British spelling and local details in all schema fields
• [ ] Update schema whenever business info changes
• [ ] Test schema with Google’s Rich Results Test and Schema Markup Validator
• [ ] Monitor for errors after site updates or plugin changes
• [ ] Customise schema for each service and city page

Conclusion

Avoiding schema markup mistakes is crucial for UK SEO in 2025. Regular audits, updates, and advanced best practices will maximise your visibility, rich results, and local rankings.

Need help with schema markup? Contact Kreative Kommit for expert UK SEO services.