Local SEO Trends: October 2025 for UK Businesses
Local SEO is evolving fast, and October 2025 brings new opportunities and challenges for UK businesses. Here’s what you need to know to stay ahead in local search.
1. Google Business Profile (GBP) Updates
- New GBP features: video posts, Q&A improvements, and AI-powered review summaries.
- Keep your profile updated with fresh photos, posts, and accurate business hours.
- Respond to all reviews—positive and negative—for trust and engagement.
Latest Update (October 2025): Google has rolled out enhanced video posts and AI-powered review summaries for UK businesses. Use video posts to showcase your team, products, or customer testimonials—these drive higher engagement and trust.
Pro Tip: Set a monthly reminder to update your GBP with new photos and posts. Responding to every review (even negative ones) builds credibility and can improve your local rankings.
2. Hyperlocal Content & Landing Pages
- Create city, neighbourhood, and service-area pages targeting specific local queries.
- Use local news, events, and partnerships to generate relevant content.
- Add local schema markup to boost visibility in map packs.
Tool Tip: Use Google Keyword Planner and AnswerThePublic to find hyperlocal keywords for your area.
Case Study: A Manchester bakery saw a 40% increase in local traffic after launching city-specific landing pages and adding local schema markup.
3. Voice & Mobile Search Optimisation
- Optimise for “near me” and conversational queries.
- Ensure your site is mobile-friendly and loads fast.
- Use structured data for FAQs and business info.
Stat: Over 60% of local searches in the UK are now made on mobile devices, and voice search queries are up 25% year-on-year.
Tool Tip: Test your site with Google’s Mobile-Friendly Test and optimise for conversational keywords like “best plumber near me.”
4. Local Link Building
- Partner with local organisations, charities, and events for backlinks.
- Get listed in reputable local directories.
- Pitch stories to local news outlets.
Directories to Try: Yell.com, Scoot, and FreeIndex are reputable UK directories for local businesses.
Example: A Preston law firm partnered with a local charity event, earning a backlink and press coverage that boosted their map pack ranking.
5. Reputation & Review Management
- Encourage happy customers to leave reviews on Google and industry sites.
- Monitor and respond to reviews quickly.
- Use review widgets and testimonials on your website.
Tool Tip: Use Trustpilot or Google Alerts to monitor new reviews. Set up automated post-purchase emails to request reviews from satisfied customers.
Pro Tip: Always thank reviewers and address negative feedback constructively—this shows you care and can turn critics into advocates.
October 2025 Action Plan
- Audit your GBP and update all info (add a new video post and respond to recent reviews)
- Launch a new hyperlocal landing page using local schema and targeted keywords
- Collect 5+ new Google reviews using a post-purchase email campaign
- Build 2 new local backlinks by partnering with local events or charities
Key Takeaways for October 2025
- Update your Google Business Profile monthly and leverage new video features
- Create hyperlocal content using targeted keywords and schema markup
- Optimise for mobile and voice search with conversational queries
- Build local links through partnerships and reputable directories
- Proactively manage your reputation and reviews with automated tools
Focus on these strategies to stay ahead in local search and drive more customers to your UK business this October.
Ready to Dominate Local Search in Q4 2025?
Unlock your business’s local potential with a free, personalised SEO strategy session—exclusive for UK businesses this October!
- Full audit of your Google Business Profile
- Actionable tips to boost map pack rankings and win more local customers
- Hyperlocal page review and optimisation
- Proven strategies to increase reviews and reputation
Limited slots available for October—don’t miss out!
Book your free local SEO consult now and start outranking your competitors this month!