Google Business Profile Mastery: September 2025 Guide
By Alex
Actionable Summary
Master Google Business Profile for local SEO success in January 2025. This guide provides actionable steps, accessibility tips, schema markup advice, and internal links for UK businesses.
Quick Checklist for GBP Success
- Complete every section and keep info up to date
- Post regular updates and respond to reviews
- Add products, services, and attributes
- Use long-tail keywords in descriptions
- Add schema markup for business info
- Link to related guides for deeper learning
Accessibility Tips
Make your GBP content accessible to all users:
- Use descriptive alt text for images
- Ensure good colour contrast and readable fonts
- Add ARIA labels to interactive elements
- Test with screen readers and accessibility tools
Internal Links
Why GBP Matters
GBP is often the first thing customers see—make it count! A well-optimised profile means more clicks, calls, and visits. In 2025, Google continues to prioritise local intent, so your GBP is more important than ever for attracting nearby customers.
The Impact of GBP on Local SEO
Optimisation Steps
- Complete Every Section: Add business hours, services, and photos. Make sure your NAP (Name, Address, Phone) is consistent everywhere online.
- Post Regular Updates: Share offers, events, and news. Google rewards active profiles with better visibility.
- Respond to Reviews: Thank happy customers and address concerns. Positive, timely responses build trust and encourage more reviews.
- Use Q&A: Answer common questions to build trust. Proactively add questions and answers to showcase expertise.
- Add Products & Services: List your main offerings with detailed descriptions and pricing if possible.
- Leverage Attributes: Highlight accessibility, payment options, and other features relevant to your audience.
Pro Tips & Advanced Strategies
- Add keywords to your business description, but keep it natural and customer-focused. Use phrases like "best [service] in [city]" and "affordable [service] near me" for long-tail SEO.
Example Business Descriptions
- "Kreative Kommit is the leading web design agency in Leeds, offering affordable website solutions for small businesses and startups. Our expert team delivers fast, secure, and SEO-optimised sites that help you rank for 'web design Leeds' and 'affordable web design near me.'"
- "Leyland Bakery is a family-run bakery in Lancashire, known for fresh artisan bread and cakes. Visit us for the best bakery experience in Lancashire and top-rated customer service."
Case Study: Leyland Bakery
Leyland Bakery improved their GBP by adding weekly posts, responding to every review, and updating photos monthly. Within three months, they saw a 40% increase in profile views and a 25% boost in calls from Google. They also optimised their business description with keywords like "best bakery Lancashire" and "artisan bread near me," and linked to their Local SEO Guide for more tips. This helped them appear in the local pack and attract new customers searching for bakery services in Lancashire.
Common Mistakes to Avoid
- Leaving sections incomplete
- Ignoring negative reviews
- Using low-quality or outdated photos
- Failing to update business hours for holidays or special events
Frequently Asked Questions
Q: How often should I update my GBP? A: At least once a week—regular updates signal to Google that your business is active.
Q: Can I add multiple locations? A: Yes, use the GBP dashboard to manage multiple locations and keep each profile up to date.
Q: What if I get a negative review? A: Respond professionally, address the issue, and invite the customer to contact you directly. This shows you care and can turn a negative into a positive.
Q: How do I choose the best keywords for my GBP? A: Use Google Keyword Planner and analyse competitors. Focus on long-tail phrases like "best [service] in [city]" and "[service] near me." See our Local SEO Guide for more keyword strategies.
Q: How do I add internal links to my GBP? A: In your business description and posts, link to your main website, service pages, and relevant guides (e.g., Local SEO Guide). This boosts authority and helps users find more information.
Resources
Action Steps
- Complete your profile
- Post weekly updates
- Respond to every review
- Add photos/videos
- Track and refine
Final Thoughts
Optimising your Google Business Profile is a cornerstone of local SEO. By applying the strategies in this guide, your business will stand out in search, attract more customers, and build lasting trust in your community.
For more tips and personalised help, contact Kreative Kommit or explore our other guides for ongoing growth.
Final Thoughts:
A well-optimised Google Business Profile is essential for local SEO success. Keep your profile active, respond to reviews, and update regularly to attract more customers and stand out in local search.
Need help optimising your GBP? Download our free optimisation checklist or book a profile audit with Kreative Kommit for expert, UK-focused advice.