How to Set Up SSG for Your Business Website: The Ultimate Guide

Actionable Summary

Set up SSG for your UK business website with expert tips, schema markup, accessibility advice, and internal links for January 2025.

Quick Checklist for SSG Success

• Install and configure Next.js for SSG
• Optimise for local SEO and long-tail keywords
• Add schema markup for city/service pages
• Ensure accessibility and mobile optimisation
• Link to related guides for deeper learning

Accessibility Tips

Make your SSG site accessible to all users:

• Use descriptive alt text for images
• Ensure good colour contrast and readable fonts
• Add ARIA labels to interactive elements
• Test with screen readers and accessibility tools

Internal Links

• Creating Local Landing Pages Guide
• Google Business Profile Guide

Why SSG is Perfect for UK Business Websites

Static Site Generation (SSG) delivers lightning-fast load times, unbeatable security, and top SEO performance. It’s ideal for ranking for long-tail local keywords (e.g., “affordable web design London”, “best plumber Manchester”).

• Speed: SSG sites load in milliseconds, keeping visitors engaged and reducing bounce rates.
• SEO: Pre-rendered pages are easy for search engines to crawl, helping you rank for competitive and long-tail keywords.
• Security: No server-side code means fewer vulnerabilities—ideal for small businesses and e-commerce sites.
• Scalability: SSG sites handle traffic spikes effortlessly, perfect for seasonal promotions or viral campaigns.
• Cost-Effective: Host your site on affordable platforms like Vercel, Netlify, or your own VPS.

Step-by-Step: Setting Up SSG in Next.js

1. Install Next.js

npx create-next-app@latest your-business-site
cd your-business-site

2. Configure SSG with getStaticProps

// pages/[service]/[city].js
export async function getStaticProps(context) {
  const { service, city } = context.params;
  // Fetch data for the service/city
  return {
    props: {
      service,
      city,
      // ...other data
    },
  };
}

3. Optimise for Local SEO

• Add city/service schema markup to each page.
• Use local keywords in titles, meta, and content.
• Add FAQs, testimonials, and case studies for each location.
• See our Local SEO Guide for more tips.

4. Deploy Your SSG Site

• Use Vercel, Netlify, or your own VPS for hosting.
• Set up automated builds and deployments.

5. Monitor and Refine

• Track rankings for local keywords.
• Use Google Search Console and Analytics.
• Test SSG performance with Lighthouse.

Case Study: SSG Success

A Manchester-based e-commerce site switched to SSG and saw a 60% increase in organic traffic and a 40% boost in sales. They also optimised their business description with keywords like "best e-commerce Manchester" and "online shop near me," and linked to their Local SEO Guide for more tips. This helped them appear in the local pack and attract new customers searching for e-commerce services in Manchester.

FAQs

Q: Is SSG better than SSR for business websites? A: SSG is ideal for static, evergreen pages. SSR is best for dynamic, location-based content. Q: Can I combine SSG and SSR in Next.js? A: Yes, use SSG for static pages and SSR for dynamic ones. Q: How do I add schema? A: Use JSON-LD markup—see our Local SEO Guide for examples. Q: Best hosting options? A: Vercel, Netlify, or your own VPS. Q: How do I choose the best keywords for my SSG site? A: Use Google Keyword Planner and analyse competitors. Focus on long-tail phrases like "best [service] in [city]" and "[service] near me." See our Local SEO Guide for more keyword strategies. Q: How do I add internal links to my SSG site? A: Link between service/city pages, main services, and relevant guides (e.g., Local SEO Guide). This boosts authority and helps users find more information.

Resources

• Next.js Docs
• Schema Markup Validator
• SEO Audit Spreadsheet
• Local SEO Guide

Action Steps

1. Audit your site for SSG opportunities.
2. Implement getStaticProps for key business pages.
3. Add schema markup and local content.
4. Monitor results and refine monthly.

Final Thoughts:

SSG is a game-changer for UK business websites. Keep learning, testing, and optimising your site to maximise speed, security, and SEO results.

Ready to upgrade your business site? Download our free SSG setup checklist or book a site audit with Kreative Kommit for expert, UK-focused advice.