Google Maps Local SEO: April 2025 Guide
By Alex
Actionable Summary
Optimise your UK business for Google Maps and local search in April 2025. This guide provides step-by-step improvements, UK-specific examples, and proven strategies.
Quick Checklist for Google Maps SEO
- Claim and verify your business listing
- Add accurate info, hours, and categories
- Upload high-quality photos with alt text
- Encourage and respond to reviews
- Use local keywords in descriptions
- Add schema markup for business info
- Link to related guides for deeper learning
Accessibility Tips
Make your Google Maps content accessible to all users:
- Use descriptive alt text for images
- Ensure good colour contrast and readable fonts
- Add ARIA labels to interactive elements
- Test with screen readers and accessibility tools
Internal Links
Table of Contents
- Why Google Maps for Local SEO?
- Optimising Your Google Maps Listing
- Advanced Tips & Examples
- Action Steps
- FAQ & Resources
- Final Thoughts
Why Google Maps for Local SEO?
- Most local searches show Google Maps results
- Accurate listings drive calls, visits, and reviews
- Photos, reviews, and keywords boost visibility
Optimising Your Google Maps Listing
- Claim and verify your business on Google Maps
- Add accurate business info, hours, and categories
- Upload high-quality photos of your location, team, and products
- Encourage and respond to customer reviews
- Use local keywords in your business description
-## Advanced Tips & Examples
Pro Tip: Add Google Posts for events, offers, and updates. Regular posting keeps your listing active and can improve your visibility in local search results.
Advanced Tips & Examples
- Example: "Kreative Kommit is a Leeds agency optimising Google Maps for 'web design Leeds' and 'digital marketing near me.'"
- Add Google Posts for events, offers, and updates
- Use Q&A to answer common customer questions
- Link your website and social profiles
Action Steps
- Claim and optimise your Google Maps listing
- Add photos, reviews, and local keywords
- Monitor and update your listing regularly
FAQ & Resources
Q: How do I get my business to show up in Google Maps? A: Claim your listing, optimise info, and encourage reviews. Q: How do I measure Google Maps SEO success? A: Track calls, visits, and search impressions in Google Business Profile Insights. Q: How do I add internal links for SEO? A: Link to your website, service pages, and relevant guides in your business description and posts.
Final Thoughts
Google Maps is a powerful tool for local SEO. Keep your business info up to date, encourage reviews, and use local keywords to maximise your visibility in 2025 and beyond.
Want to improve your local SEO? Download our checklist or book a local SEO audit with Kreative Kommit for expert, UK-focused advice.