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On-Page SEO Essentials: May 2025 Guide
By Alex
#on-page SEO#2025
Actionable Summary
Optimise your UK business website for on-page SEO with the latest techniques, meta tags, and content strategies. This guide provides step-by-step improvements, UK-specific examples, and proven methods for May 2025.
Quick Checklist for On-Page SEO
- Use primary and secondary keywords naturally
- Craft unique titles and meta descriptions
- Optimise headings, images, and content structure
- Add schema markup for rich results
- Link to related guides for deeper learning
Accessibility Tips
Make your on-page SEO content accessible to all users:
- Use descriptive alt text for images
- Ensure good colour contrast and readable fonts
- Add ARIA labels to interactive elements
- Test with screen readers and accessibility tools
Internal Links
- Accessibility SEO Guide
- Advanced Link Building Guide
- WhatsApp Local Business Guide
- Schema Markup Guide
Table of Contents
- Why On-Page SEO Matters
- Keyword Placement & Usage
- Title Tags & Meta Descriptions
- Headings & Content Structure
- Image Optimisation
- Internal & External Linking
- User Experience Signals
- Schema Markup & Rich Results
- Common Mistakes to Avoid
- Tools & Resources
1. Why On-Page SEO Matters
- Directly impacts rankings, CTR, and user engagement
- Helps Google understand your content and intent
- Supports technical and off-page SEO efforts
2. Keyword Placement & Usage
Quick Tip: Use Google Search Console to identify which keywords are already driving impressions and clicks, then optimise your content to target those terms more effectively.
3. Title Tags & Meta Descriptions
- Craft unique, compelling titles (50–60 characters)
- Write meta descriptions that encourage clicks (120–155 characters)
- Include target keywords and a clear value proposition
4. Headings & Content Structure
- Use H1 for the main topic, H2/H3 for subtopics
- Break up content with bullet points, lists, and visuals
- Keep paragraphs short and scannable
5. Image Optimisation
- Use descriptive file names and alt text
- Compress images for fast loading (WebP, JPEG XL)
- Add captions and context where relevant
6. Internal & External Linking
- Link to related pages and authoritative sources
- Use descriptive anchor text
- Avoid broken or excessive outbound links
7. User Experience Signals
- Fast load times, mobile-friendly design
- Clear navigation and CTAs
- Low bounce rate, high engagement
8. Schema Markup & Rich Results
- Add relevant schema (Article, FAQ, Product, LocalBusiness)
- Test with Google’s Rich Results Test
- Update schema as your content evolves
9. Common Mistakes to Avoid
- Duplicate titles or meta descriptions
- Thin or duplicate content
- Ignoring mobile optimisation
- Overusing exact-match anchor text
10. Tools & Resources
Final Thoughts:
On-page SEO is the foundation of every successful website. Keep refining your content, structure, and technical setup to maximise rankings and conversions in 2025.
Want a site audit? Download our checklist or book an SEO audit with Kreative Kommit for UK-focused advice.