Schema Markup for Local Businesses: The Ultimate Technical Guide
By Alex
What’s Unique in This Guide
This guide provides step-by-step technical instructions for implementing schema markup for UK local businesses, with a focus on Local Pack strategies and UK-specific examples. For advanced automation and case studies, see our advanced schema guide. For common mistakes, see our schema mistakes guide.
Actionable Summary
Implement schema markup for your UK local business to boost search visibility and win rich results. This guide provides technical steps, UK-specific examples, and proven strategies for July 2025.
Why Schema Markup Matters
Schema markup is structured data (usually JSON-LD) that helps search engines understand your business, enabling rich results like reviews, hours, and local info. It’s essential for ranking in Google’s Local Pack and for long-tail local keywords (e.g., “best estate agent Liverpool”, “emergency dentist near me London”).
Quick Checklist for Schema Markup Success
- Choose the right schema type for your business
- Add JSON-LD schema to your pages
- Include business info, address, geo-coordinates, and reviews
- Test schema with Google’s Rich Results Test
- Link to related guides for deeper learning
Accessibility Tips
Make your schema markup content accessible to all users:
- Use descriptive alt text for images
- Ensure good colour contrast and readable fonts
- Add ARIA labels to interactive elements
- Test with screen readers and accessibility tools
Benefits for UK Businesses
- Enhanced listings: show business hours, reviews, address, and phone in search results
- Local Pack boost: get featured for “near me” and city-specific searches
- Voice search: optimise for voice assistants (“find a plumber near me open now”)
- Trust & clicks: rich results increase trust and CTR
Step-by-Step: Adding Schema Markup
- Choose the right schema type
- Add JSON-LD schema to your pages
- Include business info, address, geo-coordinates, and reviews
- Test schema with Google’s Rich Results Test
Related Guides
Final Thoughts
Schema markup is essential for local business SEO. Keep testing, updating, and refining your structured data to earn rich results and stand out in Google’s Local Pack in 2025.
Want a schema audit? Download our checklist or book a schema audit with Kreative Kommit for UK-focused advice.