How to Set Up SSG for Your Business Website: The Ultimate Guide

Why SSG is Perfect for UK Business Websites

Static Site Generation (SSG) delivers lightning-fast load times, unbeatable security, and top SEO performance. It’s ideal for ranking for long-tail local keywords (e.g., “affordable web design London”, “best plumber Manchester”).

• Speed: SSG sites load in milliseconds, keeping visitors engaged and reducing bounce rates.
• SEO: Pre-rendered pages are easy for search engines to crawl, helping you rank for competitive and long-tail keywords.
• Security: No server-side code means fewer vulnerabilities—ideal for small businesses and e-commerce sites.
• Scalability: SSG sites handle traffic spikes effortlessly, perfect for seasonal promotions or viral campaigns.
• Cost-Effective: Host your site on affordable platforms like Vercel, Netlify, or your own VPS.

Step-by-Step: Setting Up SSG in Next.js

1. Install Next.js

npx create-next-app@latest your-business-site
cd your-business-site

2. Configure SSG with getStaticProps

// pages/[service]/[city].js
export async function getStaticProps(context) {
  const { service, city } = context.params;
  // Fetch data for the service/city
  return {
    props: {
      service,
      city,
      // ...other data
    },
  };
}

3. Optimise for Local SEO

• Add city/service schema markup to each page.
• Use local keywords in titles, meta, and content.
• Add FAQs, testimonials, and case studies for each location.

4. Deploy Your SSG Site

• Use Vercel, Netlify, or your own VPS for hosting.
• Set up automated builds and deployments.

5. Monitor and Refine

• Track rankings for local keywords.
• Use Google Search Console and Analytics.
• Test SSG performance with Lighthouse.

Case Study: SSG Success

A Manchester-based e-commerce site switched to SSG and saw a 60% increase in organic traffic and a 40% boost in sales.

FAQs

Q: Is SSG better than SSR for business websites? A: SSG is ideal for static, evergreen pages. SSR is best for dynamic, location-based content.

Q: Can I combine SSG and SSR in Next.js? A: Yes, use SSG for static pages and SSR for dynamic ones.

Action Steps

• Audit your site for SSG opportunities.
• Implement getStaticProps for key business pages.
• Add schema markup and local content.
• Monitor results and refine monthly.

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Ready to build a high-performance, SEO-optimized business website? Start with SSG today!