Local Link Building Tactics: September 2025 Guide
By Alex
What’s Unique in This Guide
This guide focuses on local link building for UK businesses, including partnerships, event sponsorships, and community outreach. For advanced strategies and automation, see our advanced link building guide. For branding and identity, see our branding guide.
Actionable Summary
Earn high-quality local backlinks for your UK business to boost Google rankings, authority, and local enquiries. This guide provides step-by-step strategies, UK-specific examples, and proven methods for September 2025.
Local backlinks are more important than ever for SEO. This guide covers the latest tactics for earning high-quality local links, building partnerships, and boosting your rankings in September 2025.
Long-Tail Keyword Strategy
Target queries like “local link building Manchester”, “UK business backlinks September 2025”, and “Lancashire partnership SEO” by creating resource pages, collaborating with local partners, and sponsoring events.
Actionable Tip: Use Google Search Console and local directories to find backlink opportunities. Update your outreach and content regularly for best results.
Internal Links:
- For branding, see our branding guide
- For SSR and technical SEO, see our SSR Next.js guide
- For SGE optimisation, see our Google SGE guide
- For schema markup, see our schema guide
Quick Checklist for Local Link Building
- Sponsor local events and get listed on event pages
- Partner with local charities for news coverage and backlinks
- Join local business groups and member directories
- Create local resource pages others want to link to
- Reach out to local bloggers and journalists
- Monitor competitors’ backlinks for new opportunities
- Add schema markup for local business and services
- Link to related guides for deeper learning
Accessibility Tips
Make your link building content accessible to all users:
- Use descriptive alt text for images
- Ensure good colour contrast and readable fonts
- Add ARIA labels to interactive elements
- Test with screen readers and accessibility tools
Why Local Links Matter
Google trusts local links from relevant sites, directories, and partners. The more quality links you have, the higher you’ll rank for local searches.
Top Link Building Strategies
- Sponsor Local Events: Get listed on event pages and press releases.
- Partner with Local Charities: Earn links from their supporters and news coverage.
- Join Local Business Groups: Get featured in member directories.
- Create Local Resource Pages: Share guides, maps, or lists that others want to link to.
Pro Tips
- Reach out to local bloggers and journalists
- Monitor competitors’ backlinks for new opportunities
Related Guides
Final Thoughts
Local link building is about building real relationships and earning trust in your community. Every new partnership, event, or mention can help your business stand out in local search—so keep connecting and growing.
Want to accelerate your local SEO? Book a free backlink audit with Kreative Kommit for UK-focused strategies and outreach support.