Case Study: Wigan Electrician Boosts Local Calls with SEO and GBP Optimisation

Background: Wigan Electrician Business

In early 2025, a local electrician in Wigan faced stiff competition and declining Google visibility. With most customers searching online for "emergency electrician Wigan" and "Wigan electrical repairs", the business needed a strategic SEO overhaul.

SEO and Google Business Profile Optimisation Strategy

• Keyword Research: Targeted long-tail keywords such as:
  • emergency electrician Wigan
  • 24 hour electrician Wigan
  • electrical repairs Wigan
  • fuse box replacement Wigan
  • landlord electrical safety certificates Wigan
  • PAT testing Wigan
  • commercial electrician Wigan
  • domestic electrician Wigan
• On-Page SEO: Updated service pages and blog posts with British spelling, local terminology, and keyword-rich headings.
• Google Business Profile:
  • Fully completed GBP with accurate address, phone, and business hours.
  • Added geo-tagged photos of completed jobs and the team.
  • Used GBP posts to announce offers, emergency callouts, and safety tips.
  • Added Q&A section (“Do you offer 24/7 emergency callouts in Wigan?”).
• Schema Markup: Implemented LocalBusiness and Service schema for every service page.

Backlink and Review Tactics

• Local Backlinks:
  • Listed business in Wigan directories, council sites, and local trade associations.
  • Partnered with other trades for cross-promotion and backlinks.
  • Published guest posts on local blogs (“Electrical safety tips for Wigan landlords”).
• Review Generation:
  • Requested reviews from satisfied customers, asking them to mention “Wigan” and the specific service (“Best emergency electrician in Wigan!”).
  • Responded to all reviews, thanking customers and addressing any concerns.

Results: Increased Calls and Rankings

• Google Rankings:
  • Top 3 for “emergency electrician Wigan”, “PAT testing Wigan”, and “fuse box replacement Wigan”.
  • Increased impressions and clicks from Google Maps and Local Pack.
• Business Impact:
  • 60% increase in local calls within 3 months.
  • More enquiries for commercial and landlord services.
  • Positive reputation and repeat business from reviews.

Lessons for Other Wigan Trades

• Use British spelling and local keywords throughout your site and GBP.
• Geo-tag photos and keep your GBP updated with posts and Q&A.
• Build local backlinks and encourage reviews mentioning your town and service.
• Track results in Google Search Console and GBP Insights—refine your strategy monthly.

Actionable Checklist for Electricians

• [ ] Research and target long-tail, local keywords for every service
• [ ] Optimise Google Business Profile with geo-tagged photos and Q&A
• [ ] Build local backlinks from directories, partners, and outreach
• [ ] Add schema markup for LocalBusiness and services
• [ ] Encourage and reply to reviews mentioning “Wigan”
• [ ] Publish regular blog posts and service updates
• [ ] Track results and refine strategy monthly

---

Ready to boost your Wigan electrician business? Follow these senior-level SEO tactics and let your results speak for themselves!