Case Study: Ranking #1 for 'near me' Searches in London

Background and Objectives

In early 2025, a London-based plumbing business aimed to rank #1 for “plumber near me London” and similar high-intent local queries. If you think “near me” is just for pizza, think again.

Strategies Used

• Optimised Google Business Profile with accurate info, photos, and regular updates. If your profile is empty, Google will ignore you.
• Built city-specific service pages targeting long-tail keywords. If you use generic pages, expect generic results.
• Implemented LocalBusiness schema and FAQ markup. If you skip schema, you’re missing out.
• Automated review requests and responded to all feedback. If you ignore reviews, your rankings will sulk.
• Built local backlinks from London directories and partners. If you never link, Google will never care.

Results and Lessons Learned

• Achieved #1 ranking in the Local Pack for “plumber near me London” within 3 months. If you want results, be consistent.
• Increased website traffic by 60% and phone enquiries by 45%. If you don’t track, you’ll never know.
• Positive reviews and local backlinks were key drivers. If you skip these, expect tumbleweeds.
• Regular updates and engagement with customers maintained top rankings. If you ignore your customers, Google will ignore you.

Takeaway: Consistent local SEO, review management, and city-specific content are essential for dominating “near me” searches in competitive UK markets. Or ignore it and enjoy your spot on page 10.

Frequently Asked Questions

Q: How do I rank for 'near me' searches?
A: Optimise your Google Business Profile, build city-specific pages, and encourage local reviews. If you skip any, expect drama.

Q: How important are reviews for local SEO?
A: Reviews are critical. They build trust and influence local rankings. If you ignore reviews, Google will ignore you.

Q: What schema should I use for local SEO?
A: Implement LocalBusiness and FAQ schema on your service and city pages. If you skip schema, you’re missing out.

Real-World Case Studies & Resources

• Google Business Profile Documentation
• BrightLocal Local SEO Case Studies
• UK Business Success Stories

Summary & Key Takeaways

• Optimise your Google Business Profile and keep it updated (no empty profiles)
• Build city-specific service pages targeting long-tail keywords (no generic content)
• Encourage and respond to local reviews (no ignoring feedback)
• Acquire local backlinks from UK directories and partners (no tumbleweeds)

Ready to dominate 'near me' searches in London? Book a free local SEO audit with Kreative Kommit and get actionable insights tailored to your business. (We promise not to judge your review responses.)