KreativeKommit - Intelligent Web Agency & Design Studio

Actionable Summary

Create local landing pages that rank for UK businesses. This guide provides actionable steps, schema markup, accessibility tips, and internal links for January 2025.

Quick Checklist for Local Landing Pages

Research long-tail local keywords
Use clear headings and schema markup
Add business info and service area above the fold
Optimise for mobile and accessibility
Link to related guides for deeper learning

Accessibility Tips

Make your landing pages accessible to all users:

Use descriptive alt text for images
Ensure good colour contrast and readable fonts
Add ARIA labels to interactive elements
Test with screen readers and accessibility tools

Internal Links

1. Local Keyword Research

Use tools like Google Keyword Planner, Ahrefs, SEMrush, and Surfer SEO to find location-specific, long-tail keywords (e.g., "web design agency Bristol", "emergency electrician Manchester").
Analyse competitors and Google autocomplete for real search queries.
Map keywords to each service/city combination for maximum coverage.
See our SSG Business Site Guide for technical SEO tips.

2. Page Structure & Schema Markup

Use clear, keyword-rich H1 and H2 headings (e.g., "SEO Services in Manchester").
Include business name, address, phone, and service area above the fold.
Add LocalBusiness, Service, and GeoCoordinates schema for rich results.
Example JSON-LD:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Kreative Kommit",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 High Street",
    "addressLocality": "London",
    "postalCode": "W1A 1AA",
    "addressCountry": "GB"
  },
  "telephone": "+44 1234 567890",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "51.5074",
    "longitude": "-0.1278"
  }
}

3. Content Strategies for Local Intent

Write unique, location-specific content for each page (avoid copy-paste).
Use testimonials, reviews, and case studies from local customers.
Add FAQs, service area details, and Google Maps embeds.
Include clear CTAs (call, book, visit) and contact forms.
Example business description: "Kreative Kommit is the leading web design agency in Leeds, offering affordable website solutions for small businesses and startups. Our expert team delivers fast, secure, and SEO-optimised sites that help you rank for 'web design Leeds' and 'affordable web design near me.'"

4. Internal Linking & Sitemaps

Link between service/city pages, main services, and blog posts.
Use breadcrumb navigation and footer links for crawlability.
Submit an XML sitemap to Google Search Console.
Link to your SSG Business Site Guide for technical setup.

5. Case Studies & Actionable Tips

Case Study 1: Plumber London

Created unique landing pages for each borough, added schema, and earned 50+ Google reviews.
Result: Top 3 rankings for "plumber near me London", +40% increase in calls.

Case Study 2: Accountant Leeds

Used long-tail keywords, local testimonials, and internal links.
Result: Featured in local pack for "accountant for small businesses Leeds".

Case Study 3: Web Designer Bristol

Embedded Google Maps, optimised for mobile, and built local backlinks.
Result: +30% increase in service inquiries.

6. FAQ & Troubleshooting

Q: How do I avoid duplicate content across landing pages? A: Write unique intros, use local testimonials, and vary service descriptions for each location. Q: What schema types should I use? A: LocalBusiness, Service, Review, FAQ, and GeoCoordinates for best results. Q: How many landing pages should I create? A: One for each major service/city combination you want to rank for. Q: How do I choose the best keywords for my landing pages? A: Use Google Keyword Planner and analyse competitors. Focus on long-tail phrases like "best [service] in [city]" and "[service] near me." See our SSG Business Site Guide for more keyword strategies. Q: How do I add internal links to my landing pages? A: Link between service/city pages, main services, and relevant guides (e.g., SSG Business Site Guide). This boosts authority and helps users find more information.

7. Glossary & Resources

LocalBusiness schema: Structured data for local businesses.
GeoCoordinates: Latitude/longitude for location-based SEO.
NAP: Name, Address, Phone.
Local Pack: Google’s top 3 map results.
Schema Markup Validator
Google Rich Results Test
SEO Audit Spreadsheet
SSG Business Site Guide

8. Conclusion & Action Steps

Local landing pages are essential for UK businesses targeting local and "near me" searches. By following this guide, you’ll build pages that rank, convert, and grow your business. Action Steps:

Research local keywords for each service/city
Build unique, optimised landing pages
Add schema markup and local content
Link internally and submit a sitemap
Monitor rankings and refine your strategy

Final Thoughts:

Local landing pages are a powerful tool for UK businesses. Keep refining your pages, updating content, and testing new strategies to stay ahead in local search and drive more conversions.

Want to improve your local landing pages? Download our free checklist or book a landing page audit with Kreative Kommit for expert, UK-focused advice.

Ultimate Guide: Creating Local Landing Pages That Rank in Google (UK Edition)