Ultimate Guide: Wigan Backlink Outreach for Local SEO Success
Why Backlinks Matter for Wigan SEO
Backlinks remain one of the most powerful ranking factors for Google, especially for local businesses in Wigan. High-quality, locally relevant backlinks signal trust and authority, helping your business appear in the Local Pack and Google Maps. In 2025, Google’s algorithms favour genuine local connections and British spelling in anchor text.
Wigan Business Directories
- List your business in reputable Wigan directories:
- Wigan Council business directory
- Wigan Chamber of Commerce
- Local trade associations and networking groups
- Lancashire business listings
- Ensure your NAP (Name, Address, Phone) is consistent across all listings.
Outreach Strategies for Wigan
- Personalised Email Outreach:
- Contact local bloggers, news sites, and community organisations.
- Offer to write guest posts or provide expert quotes on Wigan topics.
- Use British spelling and local terminology in all communications.
- Sponsor Local Events:
- Support Wigan charity events, sports teams, or festivals in exchange for a backlink.
- Request a mention on their website and social media.
- Press Releases:
- Announce new services, awards, or community involvement to Wigan news outlets.
- Include a link to your site and a quote from your team.
Building Partnerships for Backlinks
- Cross-Promotion:
- Partner with other Wigan businesses for joint blog posts, resource pages, or local guides.
- Exchange backlinks in a natural, value-driven way.
- Local Influencers:
- Collaborate with Wigan influencers for reviews, interviews, or features.
- Provide exclusive offers for their audience.
- Community Involvement:
- Join Wigan business forums and contribute helpful advice.
- Share your expertise in local Facebook groups and LinkedIn communities.
Case Study: Wigan Backlink Success
A Wigan-based electrician partnered with a local plumber for a joint home safety guide. Both businesses published the guide on their sites and promoted it through local directories and social media. Within 2 months, both saw a 35% increase in Google rankings for “Wigan electrician” and “Wigan plumber”, plus more local enquiries.
Actionable Checklist for Wigan Businesses
- [ ] List your business in all major Wigan and Lancashire directories
- [ ] Reach out to local bloggers, news sites, and organisations
- [ ] Sponsor or participate in Wigan events for backlinks
- [ ] Publish press releases for new services and achievements
- [ ] Build partnerships with other Wigan businesses
- [ ] Collaborate with local influencers for features and reviews
- [ ] Engage in Wigan business forums and social media groups
- [ ] Track backlinks and rankings in Google Search Console
Ready to dominate Wigan’s local search results? Follow this ultimate guide to build high-quality backlinks and grow your business authority in 2025.